Birmingham hotels post record occupancy rates
Wed, 12th November 2014

Birmingham hotels post record occupancy rates

Hotel occupancy rates in Birmingham reached an 82 per cent average in September – the highest since records began in 2003 – according to the latest figures.

This peak for the city's hotel sector is a 7 per cent increase on figures in September 2013 and a 16 per cent rise compared with August 2014. As well as occupancy, Birmingham's average room rate in September increased to a three-year high of £66, a £10 rise from £56 in 2013.

The hosting of the political conferences for the Conservative and Green parties in September played a major role in the city's hotels performing particularly well.

Other key September events included two international cricket fixtures between England and India at Edgbaston, Autumn Fair 2014 at the NEC and the National Housing Federation Annual Conference, which attracted about 1,000 delegates to the ICC.

The figures come from travel research company STR Global and analysis from the Marketing Birmingham Regional Observatory.

Emma Gray, director of marketing services for Marketing Birmingham, said: "These are extremely encouraging results for Birmingham's hotel sector. The sheer number of high-profile events taking place in September has generated an unprecedented peak in hotel occupancy across the city.

"From conferences and concerts to sporting fixtures and exhibitions, Birmingham is well placed to accommodate its growing number of national and international guests thanks to over 6,000 bedrooms in its city centre and more than 36,000 bed spaces across the wider region."

category Midlands  |  source Insider Media