Businesses urged to back Sky Blues
Coventry City's chief executive Steve Waggott has urged the region's businesses to back the club's drive for success.
Speaking at an event at the Deeley Group offices, Waggott, who was appointed to the role in September, said the club had been too "inward facing" for too long and they must reach out to the community, including working with local companies.
"It's my view that the football club should be at the heart of the community and a successful football club can bring huge benefits to the city – both socially and economically," Waggott said.
"Swansea City were a kick of a football away from dropping out of the Football League – they are now established in the Premier League and their value to the city in terms of the additional business their success brings is estimated at £50m a year.
"I understand the issues that have surrounded the club and there is no doubt that the past 18 months have been difficult but I think this goes before that – I think the club has been too inward facing at times and has had different strands all working towards the same goal but not under one umbrella."
He added that the business community is key to the club re-engaging with people.
"There is a great deal that we want to do and it is going to require a lot of hard work but I think if people look at my track record, they will see that I will not rest until we get there.
"I want businesses and the whole community of Coventry and Warwickshire to know that if they support me on this, I will not let them down."
Waggott also said he believed the club would be at the Ricoh Arena for the next four to five years, but underlined the need for the club to generate revenue from the stadium all year round.
Peter Deeley, of the Deeley Group, added: "I think everyone in the room appreciated Steve’s honesty and openness. As businesses, we recognise that there have been issues around the football club but I also see the power of good football can do for a community and for its youngsters and we have to play a part in that."