Record sales lead to soaring profits at Aldi
Mon, 29th September 2014

Record sales lead to soaring profits at Aldi

Aldi is continuing to tempt legions of price-conscious consumers away from the supermarket giants with its discount prices.

The company, which has its UK headquarters in Warwickshire, has added almost £1.4bn to its top line to hit record heights and boost profits by £100m.

Aldi revealed operating profits for 2013 of more than £271m – up from £172m for the previous year – as it continued to win customers with its pricing.

Pre-tax profit also soared by 65.2 per cent to £260.9m at the discounter as its UK sales reached a record high of £5.27bn.

The supermarket said the driving force behind its growth was the "unique ability" to offer the "lowest prices, highest quality and best value in UK grocery retail".

UK group managing director Roman Heini added: "We keep prices constantly low while keeping product quality consistently high, which is exactly what shoppers want.

"They had become used to thinking you have to pay more for better products. We've shown them this doesn't have to be the case.

"We work efficiently and responsibly to reduce operational costs. Rather than use these savings to boost margins, we lower prices at the checkout. Shoppers appreciate this and know that, while they're paying less at Aldi, they're getting much more for their money."

Matthew Barnes, group managing director, said: "Over half of our range is made in Britain, 100 per cent of our core range of fresh meats is British and fresh bakery goods are delivered to store daily.

"We offer this to shoppers at affordable prices while working closely with suppliers to ensure everyone gets a fair deal. Aldi efficiencies are subtle, but the difference they make is massive."

category Midlands  |  source Insider Media