Rugby World Cup to boost Midlands economy
Tue, 18th November 2014

Rugby World Cup to boost Midlands economy

Next year's Rugby World Cup could generate an economic boost of more than £100m in Birmingham and Leicester, a new study has revealed.

Research by EY found that the tournament, which will be hosted by 11 English cities, will contribute £982m to national GDP.

It also forecasts a record number of international visitors than any previous Rugby World Cup, with an estimated 466,000 tourists set to travel to the UK for the event.

The tournament will be held in 13 venues across 11 cities, including Leicester and Birmingham, generating £59m and £56m respectively.

Debbie Jevans, chief executive of England Rugby 2015, said: "Rugby World Cup 2015 is set to create a wide range of economic opportunities across many different sectors.

"Whether through investment in infrastructure, supporting jobs or generating revenue in Fanzones, the economic benefits will be shared around our eleven host cities and beyond. With Rugby World Cup 2015 expected to attract more visitors than any previous Rugby World Cup, the tournament is on track to deliver a strong economic legacy."

Emma Gray, director of marketing services at Visit Birmingham, added: "Birmingham's two Rugby World Cup fixtures promise to be very special – adding to an impressive list of sporting events held here, from Ashes Tests to international athletics meetings.

"The city's name and image will be seen globally, providing a valuable opportunity to showcase Birmingham to key international markets."

Leicester will host three matches at the King Power Stadium, which will be known as the 'Leicester City Stadium' for the duration of the tournament.

category Midlands  |  source Insider Media