Newcastle Eagles net Vertu sponsorship
Three North East Vertu Honda dealerships have agreed a one-year sponsorship deal of basketball team Newcastle Eagles.
Vertu Honda Sunderland, Vertu Honda Durham and Vertu Honda Newcastle are sponsoring British Basketball League team, known as Esh Group Eagles Newcastle for sponsorship reasons, as part of their "commitment to support the local community".
Eagles' players have benefited from the deal after the dealerships provided the team with a number of Honda cars.
Chris Taylor, managing director at Vertu Honda, said: "Supporting the local community is very important to us and the people of the North East are very passionate about sport. Providing the team with efficient Honda vehicles will allow them to get to training sessions and games more easily."
Paul Blake, managing director for the Newcastle Eagles, added: "The team at Vertu are passionate about the local community and sport which fits perfectly with our own values as an organisation."
Newcastle Eagles play their home games at Northumbria University's Sport Central Arena.