Relish publishes turnover increase with funding
Wed, 26th November 2014

Relish publishes turnover increase with funding

By Matthew Ord, Digital Staff Writer

A Northumberland-based publishing house has increased its turnover and expanded its portfolio after receiving a grant from Investment for Growth.

Relish Publications, which creates regional fine dining recipe books from across the UK, operates from an office in Morpeth and has worked with hundreds of chefs over the past six years.

Earlier this year, Relish identified a new revenue stream, allowing the company to work with individual chefs to create a recipe book in their own right rather than collaborating with other chefs within their area.

The company "lacked the knowledge needed" to best use digital marketing and social media platforms, so applied for funding to help meet the costs of a digital marketing consultant.

Since receiving the grant, the company has appointed Lateral Advertising to help it attract individual chefs to the offering and sell the recipe books onto the public.

Relish has reported an increase in custom to the core business offering, as well developing its first individual recipe book with a well-known chef due to launch in July 2015.

As a result, revenue has increased by £40,000 and profit in excess of £10,000, with the figures set to rise as the individual recipe books hit the shelves.

Duncan Peters, managing director of Relish Publications, said the funding, an undisclosed amount, has helped the company safeguard jobs and recruit staff.

"Our business adviser’s support has been invaluable and without the fund, we wouldn’t have been able to buy-in the digital marketing expertise we required to get the new business project off the ground - it certainly wouldn’t have led us to Mark Carton and the team at Lateral," added Peters.

Article by
Matthew Ord

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category North East  |  source Insider Media