Zenith People boosted by Investment for Growth fundingBy Matthew Ord, Digital Staff Writer
A South Tyneside recruitment company is on course to increase turnover after receiving funding from Investment for Growth.
Zenith People applied for a grant from Investment for Growth in March 2014 and had the funds made available not long after.
The money has allowed the company to expand a particular arm of its business – Rising Star – which specialises in recruitment for those between 16-24 years old.
Angela Anderson, managing director of Zenith People, said: "The grant from Investment for Growth has allowed us to create a new website for Rising Star, as well as developing a brand identity, and also refreshing the existing Zenith People website. Our web presence has improved significantly and is certainly attracting a number of new customers and clients.
"We were aware of a relatively untapped market in providing recruitment services specifically for young people across the sectors that we work.
"We decided that in order to grow the business and break into this new market, we needed to develop a specialist service with its own distinct brand identity that would appeal to 16-24 year olds but would also set a professional tone."
Since the launch of the website, the company has increased its turnover by £65,000, with that figure continuing to grow, and has created three jobs with a further two safeguarded.
Kate Ward, business adviser at Investment for Growth, added: "Angela and her team at Zenith People have taken an innovative idea and used the funding to set them apart from their competitors and address a gap in the market place.
"The project is a great example of how Investment for Growth can help businesses diversify, showing real growth and improved business results within a relatively short space of time."