Quadriga Worldwide to join forces with US group
Berkshire-headquartered Quadriga Worldwide has merged with a US group SmarTV to create a global technology service provider for the hospitality industry.
Operating under the Quadriga Worldwide brand name, the company will focus initially on North America, Europe, the Middle East and Africa where the group has existing sales and operational resources.
The newly combined business will focus on developing "the most advanced" hospitality entertainment services organisation across the world by "leveraging innovation, technology expertise and experience, a well-established global distribution network and managed services capabilities".
Seale Moorer will become chief executive of the combined group, while Roger Taylor will become Quadriga Worldwide's president and chief operating officer.
The merger is expected to be completed in December 2014.
Taylor said: "Both companies share similar core values, company missions, and industry goals, which make this union the perfect marriage.
"Hoteliers are looking for an experienced and financially secure guest technology partner with the ability to give them market-leading, ROI-proven technology and unmatched service and support."
Seale Moorer, current chairman of SmarTV, added: "Our strategic vision and operating plan is to become the premier global supplier of guest-facing hospitality technologies and services.
"To that end, we will expand the group by developing additional products and broadening our managed service offerings. We will also make additional transactions resulting in better geographic market coverage and distribution.
"Our ultimate goal is to provide hoteliers with a single source for guest-facing technologies anywhere in the world."