User Replay closes .25m funding round
Reading-based start-up User Replay, which has developed a product to act as a 'black-box' recorder for ecommerce sites, has closed a .25m (£2m) funding round as it seeks to expand in the US.
The funding round has been led by existing investors EC1 Capital and the FSE Group, as well as some of the company's previous angel investors. It brings the total raised by the company to .9m (£3.7m).
"We're delighted that EC1 Capital and the FSE Group have both made further investments in the company too and feel that we have a set of backers whose experience and knowledge will help us achieve the ambitions we have set ourselves," said John Thompson, chief executive of User Replay.
User Replay's technology lets users record, re-run and analyse every visitor's journey through a website. It is aimed at medium to large enterprises with ecommerce channels.
"User Replay is solving a significant problem for all transaction-based websites so it is an enormous market but it also has a very experienced team and is already showing excellent traction," said Adrian Lloyd, a founding partner at Episode 1 Ventures.
"This is also a space we know and like, having previously invested in an ecommerce-enabling business, so it didn't take long to make our decision."