User Replay funding round wins Deal of the Month
A funding round for a Reading-based start-up which has developed a product to act as a 'black-box' recorder for ecommerce sites has been named Deal of the Month.
User Replay, which secured .25m (£2m), seeks to expand its international operations with the opening of a new office in the US.
The funding round was led by existing investors EC1 Capital and the FSE Group, as well as some of the company's previous angel investors.
It brings the total raised by the company to .9m (£3.7m).
User Replay's technology lets users record, re-run and analyse every visitor's journey through a website. It is aimed at medium to large enterprises with ecommerce channels.
"We're delighted that EC1 Capital and the FSE Group have both made further investments in the company too and feel that we have a set of backers whose experience and knowledge will help us achieve the ambitions we have set ourselves," said John Thompson, chief executive of User Replay.
Insider's digital editor Wesley Charnock added: "Tracking customer journeys and using that data for contextual content and marketing is at the forefront of the digital commerce revolution.
"User Replay's ability to attract such a large amount of funding shows the immense confidence its backers have in its ability to bring something new to the market."