Widgety on track to raise Â£100,000
Widgety, an online content-sharing platform whose customers include the Holiday Inn Group, Associated British Ports and the WestQuay shopping centre, has exceeded 30 per cent of its £100,000 crowdfunding target in less than a week.
The Southampton-based company, led by founder and director Damian Gevertz, allows businesses to "quickly and easily" update and distribute their content to any website.
The business, which launched at the end of 2013, said the proceeds of the Crowdcube funding round will be used for software development.
It is raising the investment in return for a 10 per cent equity stake.
On its pitch on the crowdfunding portal, Widgety said: "We are looking for a one off, capital investment, to be used for software development. If successful, the funding will be spent on completing our API key. This will allow us to reach more customers, as well as sign-up and engage with larger websites.
"We are also looking to improve our existing embed code. This will enable us to offer an off-the-shelf solution for smaller websites, whilst simultaneously being able to upsell to existing clients. We're also looking to create a Facebook plugin. This will allow our content to be shared out across local business communities."
The company listed itself on Crowdcube 2 October 2014. At the time of publishing, it had raised more than £32,000 with 53 days left until the end of the bid.