Somerset launches investment ad campaign
Somerset is aiming to secure inward investment with its first ever TV advertising campaign.
The advert, which has been commissioned by Into Somerset, will appear on catch-up TV services ITV Player and 4 on Demand during the commercial breaks of shows such as Downton Abbey and Grand Designs.
It aims to highlight a range of companies and businesspeople based in the region, including AgustaWestland, Gooch & Housego and Dragon's Den investor Deborah Meaden.
The campaign will last a month and hopes to reach almost half a million viewers.
Rupert Cox, chief executive of Into Somerset, said: "The evidence suggests that catch-up TV is regularly used for times when people want to 'escape'.
"The Into Somerset message to escape the rat race and seize the opportunity to change your life for the better fits very well with this, both from a professional and lifestyle perspective."