Waitrose responds to changing shopping habits
Mon, 17th November 2014

Waitrose responds to changing shopping habits

Waitrose has reopened its Salisbury branch with a raft of new features as a response to changing shopping habits.

The premium supermarket said it was ensuring future retail space was designed to offer customers experiences and services they couldn't get online.

The 55,000 sq ft store, which employs 550 staff and opened in 1997, now includes a dedicated collection point for orders, including Waitrose.com, John Lewis Click & Collect and Waitrose Entertaining.

A soft-seating area includes the retailer's first fitting rooms for customers to try on orders before leaving the shop. The new trial concept is a response to the fact that fashion orders make up 45 per cent of John Lewis Click & Collect orders. John Lewis orders collected in Waitrose in the year to date have increased by 75 per cent.

To accommodate increased orders, expected to build to 2,000 per week by the second half of the 2015 financial year, Waitrose has built a separate building with a 20 van delivery fleet.

A 1,000 sq ft cookery school is also housed inside the shop – Waitrose's second and the first outside of London.

Managing director Mark Price said: "Food retail is undergoing huge structural change – driven by lifestyle changes and an increased use of technology. It is essential that our shops are at the forefront of our strategic response to these changes, preparing us for the future of retail and retaining our leadership in innovation and customer service in the grocery sector."

category South West  |  source Insider Media