Animal attractions boost Folly Farm footfall
Folly Farm, the zoo and adventure park, is expected to report a record number of visitors this year after launching a new two-acre lion enclosure.
The Pembrokeshire attraction forecasts that this year it will have seen 450,000 visitors, 12 per cent more than last year.
"By the end of 2014 we will have added 60,000 visitors over the last two years, which in our 26th year of operation is extremely impressive," said managing director Chris Ebsworth.
"We're pleased to see so many people enjoy what we have to offer families and tourists to the area.
"We've been overwhelmed by the interest in our Pride of Pembrokeshire lions and they have undoubtedly become a huge draw. When we first opened the attraction, the park almost reached its maximum capacity of 70,000."
Over the past ten years Folly Farm has invested £10m in its attractions, including Penguin Coast, which opened in 2013 and its £500,000 lion enclosure, which launched in early August.
You can read about Folly Farm's business, investments and marketing strategy in the November edition of Wales Business Insider, out next month. Click here to subscribe and ensure you get your copy.