Cake appoints new director
Cardiff public relations agency Cake has appointed a new director and head of communications.
Gwyneth Moore will work closely with managing director Sara Robinson to support the strategic direction of the company.
She previously held senior roles at Equinox and Working Word, also based in Cardiff, and Thrive PR in Australia.
Robinson said: "This is a key appointment for us as we look to consolidate our recent growth and focus on the future development of the business.
"We are privileged to have secured Gwyneth’s services, given her extensive national and international PR, social media and leadership experience.
"She will play a pivotal role in managing the agency’s strategic direction as well as ensuring clients continue to receive the excellent service levels upon which we have built our reputation."
Moore said: "The mix of clients really appeals to me, and the hungry and dynamic approach the agency has towards winning and delivering creative and impactful campaigns, really impressed me."