Wales targets more German tourists
A £1.5m campaign to attract more German tourists to Wales will be launched next year, the Welsh government has revealed.
The new Visit Wales programme will raise the country's profile in Germany, which has been targeted for tourism growth along with the US and Ireland.
As well as a £1.5m investment in advertising, a number of partner marketing campaigns will also be developed with ferry companies, airlines and tour operators.
"Germany has been identified as one of the key markets which has the strongest potential for growth which will enable us to deliver on the target set in the strategy to grow the industry by 10 per cent by 2020," said Ken Skates, deputy minister for culture, sport and tourism.
"The German market is looking healthy and we’ve seen holiday trips from Germany showing strong growth in 2013 to the highest level of 55,000 trips since 2006. This gives us the confidence to invest more funding in Wales specific marketing in Germany."
The 2015 scheme follows a Dusseldorf-focused campaign, which ran in March 2014.