CMA to probe Tastecard purchase
Tue, 25th November 2014

CMA to probe Tastecard purchase

The Competition and Markets Authority (CMA) has revealed it is looking into the acquisition of Huddersfield-headquartered Tastecard, a subscription-based diners' club.

Dutch promotions specialist Didix agreed to buy the company, which offers users deals at chains such as PizzaExpress, Zizzi and Ask Italian, in September.

The CMA said it was now investigating the takeover to see whether it has resulted, or may be expected to result, in a "substantial lessening of competition". The body has invited comments from any interested party.

Originally set up in 2006 as Tastelondon, the company rebranded as Tastecard in 2010 to encompass the rest of the UK and Ireland.

It gives members half price dining at participating restaurants - either 50 per cent off or two-for-one across all courses.

category Yorkshire  |  source Insider Media