Endless sells Kiddicare
Tue, 30th September 2014

Endless sells Kiddicare

Leeds-headquartered investment firm Endless has sold Kiddicare, the nursery and children's products retailer, to Worldstores just three months after acquiring the business from Morrisons for £2m.

Worldstores is one of the UK's largest pure play online retailers in the home and garden category, having entered the market in 2008, and has a turnover of more than £80m.

Headquartered in Twickenham, it has 200 staff and was founded by entrepreneurs Richard Tucker and Joe Murray.

Kiddicare was acquired by Endless in July 2014 and following this it has been returned to its heritage of an online business and Peterborough store.

Darren Forshaw, partner at Endless, said: "It was clear to us before our investment that Kiddicare would be an attractive business once it was returned to its core operations and this has proved to be the case.

"The future for Kiddicare, now it is part of the Worldstores stable of brands, is exciting and I look forward to watching its growth and success."

Endless was advised by Addleshaw Goddard and Sentio Partners. Sentio's team comprised Ian Marwood and Bridie Robinson. Worldstores was advised by Taylor Wessing.

category Yorkshire  |  source Insider Media