What Creative acquired by fellow Leeds agency
Leeds-based digital agency What Creative, founded by digital designers, Chris Kemm and Chris Skelton, has been acquired by brand agency Thompson Brand Partners.
Thompson Brand Partners clients include Thomas Cook, Confused, Paul Smith and Harvey Nichols. The combined team will trade as Thompson Brand Partners, and be based in the existing Thompson studios in north Leeds.
What Creative has been trading for five years and its clients include ERS Medical, OTE Sports and various UK creative agencies including Mediacom and Beattie Communications.
The two agencies have already worked together on a number of web projects, for clients including Leeds Building Society and global oil and gas engineer, Penspen. These projects helped the teams see the potential of combining forces.
What Creative co-founder Chris Kemm said: "Thompson Brand Partners has such a good reputation, and it has been great working with the guys over the last year or so.
"Making the move to formally join the agency has been very easy – it gives us all an opportunity to grow and have a wider influence. Our existing clients will get the continuity of working with the same team, but with access to the full brand design service we now offer."
Ian Thompson, founder and creative director of Thompson Brand Partners which celebrates its 30th anniversary this year, added: "We knew the moment we met the guys that we could work well together. They all have a design sensitivity that is essential, in our opinion, and which we find very unusual in digital agencies.
"We could also tell they wanted to have influence beyond the digital communications of a brand and a desire to grow both as individuals and a team."
Thompson Brand Partners was advised by Nigel Hoyle at Blacks. What Creative by Paul King at Clarion.